PROGRESSION DIDN'T ALTER OUR THINKING
From day one to today, the only place where we didn’t let change go its way was our ideology, what we stand and strive for has remained virtually the same. We take great pride when we say we are not just another cycling brand, trying to make profits for our pockets. We have had a mission, a mission to inspire the cycling community to adopt innovation with the gear they wear.
We are dedicated to being reasonable with our pricing, so there is something for everyone, ultimately uniting the world for the sport we love. From 2013, we’ve done it our way and have had a bloody blast doing it. Because, let’s be honest, if it isn’t your way, what’s the sense of doing it? The same message echoes in our mentality, living for the sense of freedom and fun that cycling brings.